Superficial factors like corks and heavier bottles also swayed wine drinkers' tasting preferences and perceptions of overall quality.

Advertisement

I was forced to take one semester of French in middle school, so I'm not an expert in the language, but a "chateau" is kind of just a house. A nice big house out in the country, sure, but a house nonetheless. And yet, a new study found that simply putting a picture of a chateau on the side of a wine bottle was enough for a plurality of consumers to assume it was the most expensive wine in a group.

The supermarket Aldi partnered with Charles Spence — a food psychologist at Oxford University known for his unique research on food and drinks — to look into how people judge quality when selecting wine.

A woman shopping for wine
Credit: Yiu Yu Hoi / Getty Images

Asked to decide which wine was the most expensive just by looking at them, 34 percent of respondents, the largest group, guessed that a £10 bottle of wine (about $13) with an image of a chateau on the label was the priciest, whereas only 15 percent actually identified the most expensive bottle, a £95 selection (about $127) labeled with simple black italicized writing on a beige background, according to Wales Online.

Other reported quirks in judging wine value found during the survey were that 25 percent of drinkers believed a cork indicated nicer wine than a screwcap while respondents also said they would pay as much as 40 percent more for a wine with a heavier bottle.

Finally, in a blind taste test, a £6.49 supermarket wine ($8.69) reportedly beat out a £36 bottle ($48) bought from an independent wine store. When asked what they were willing to pay for the bottles, the respondents valued the $8 wine as worth over $13 while the same group said they'd only pay about $10 for the more expensive wine.

"The results clearly show that you don't always get what you pay for in terms of preference when tasting wines blind," Spence was quoted as saying. "This is entirely consistent with numerous previous studies showing there's little relation between liking and price with wines. As the survey indicates that shoppers often use price as a factor in quality, this classic buying behavior can often end up costing customers thousands over a lifetime."

According to The Drinks Business, the study surveyed over 2,000 U.K. consumers online and enlisted an additional 53 people for the blind taste test.

中文天堂最新版在线www-bt天堂网www天堂-电影天堂 长津湖免费观看完整版
意大利错失直接晋级世界杯资格 罗永浩吐槽苹果文案没文化 印度首都准备封城 速度与激情9 五个扑水的少年 星际穿越 夜色暗涌时 国足战澳大利亚大名单:4归化在列 中美元首会谈重点内容 苏宁易购回应破产传闻 国足战澳大利亚大名单:4归化在列 红色通缉令 甄嬛传 国足战澳大利亚大名单:4归化在列 中国共产党第三个历史决议全文发布 十九届六中全会公报发布 林丹世界排名被正式移除 逆局 周冠宇成为中国首位F1车手 大连一密接者擅自点外卖聚餐被调查 浦发银行回应近3亿存款莫名被质押 斗破苍穹 灵媒 外交部回应拜登重申不支持台独 24岁救人牺牲消防员获批为烈士 胡锡进谈中美元首会晤 两个女人 中国共产党第三个历史决议全文发布 24岁救人牺牲消防员获批为烈士 红色通缉令 意大利错失直接晋级世界杯资格 十九届六中全会公报发布 男子写80页PPT拯救爱情却离婚 浦发银行回应近3亿存款莫名被质押 大连现超级传播者26人在同一传播链 浦发银行回应近3亿存款莫名被质押 中国医生 寻梦环游记 房价上涨城市创七年新低 拐点来了? 花木兰 国足战澳大利亚大名单:4归化在列 失控玩家 苏宁易购回应破产传闻 我要我们在一起 长津湖 扫黑风暴 我和我的祖国 花木兰 千与千寻 24岁救人牺牲消防员获批为烈士 #耿直真香哥黑化卖惨# 扫黑风暴 得知母亲出事男子在地铁痛哭 罗永浩吐槽苹果文案没文化 国足最新出线概率0.08% 得知母亲出事男子在地铁痛哭 我和我的祖国 长津湖 我要我们在一起 大连现超级传播者26人在同一传播链 中国共产党第三个历史决议全文发布 苏宁易购回应破产传闻 国足最新出线概率0.08% 嘉南传 蜘蛛侠:英雄归来 北京冬奥火炬宣传片获金花环奖 胡锡进谈中美元首会晤 男子体检血中抽出2升油浆 国足战澳大利亚大名单:4归化在列 房价上涨城市创七年新低 拐点来了? 男子体检血中抽出2升油浆
伊通| 温泉县| 安图县| 黔东| 琼中| 岳阳市| 镇远县| 如皋市| 玛曲县| 布拖县| 揭东县| 东光县| 博客| 密云县| 新昌县| 芦山县| 巴中市| 阜康市| 枣强县| 漳平市| 锡林浩特市| 焦作市| 蒲城县| 潍坊市|